Geoff Beecher, BSc, MBA

Geoff Beecher brings over 30 years of experience in leading commercialization strategy and sales growth for MedTech innovations. He has successfully guided both startups and established companies in navigating product launches, securing early market adoption, and building enduring relationships with key healthcare stakeholders.

Commercialization Strategist

MedTech Market Adoption Expert

From steering technologies out of institutions like the Mayo Clinic to advising innovation hubs such as VCU Venture Lab and Lighthouse Labs, Geoff is dedicated to driving sustainable market success. His expertise encompasses every stage of the commercialization journey—from go-to-market planning to long-term growth execution.

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Expertise

Key Roles & Accomplishments

  • Led launch strategies for Mayo Clinic–developed technologies

  • Advisor to VCU’s Venture Lab and Lighthouse Labs

  • 30+ years of commercial leadership in MedTech

  • Proven success in startup market entry and global scale-up

  • Built lasting partnerships with physicians, hospital systems, and healthcare administrators

  • Early-Stage MedTech Commercialization Strategy

  • Market Adoption & Sales Enablement

  • Healthcare System Stakeholder Engagement

  • Launch Planning for Innovative Medical Devices

  • Startup Growth Consulting & Venture Advisory